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Under the Spotlight – Trainers on New Media Tools New Media such as blogs, wikis, podcasts, social networking tools and more are gaining prominence in our work and personal lives today. We had a chat with Vivien Tan and Isaak Kwok, the two advocators and trainers of New Media at NLB Academy (NLBA) for their take on this rage.Q. Why is New Media becoming increasingly prevalent?
Isaak Kwok Vivien: What you get in reported sources are mostly factual briefs, while New Media allows for immediacy and caters for different angles of coverage. You get both reported news and also perspectives from people on the ground that have experienced or are experiencing it at that same time. It allows people to form their own opinions based on different sources of media instead of just reported sources. Isaak: Some musicians and film producers have decided that it is economically viable to distribute and sell their music and films online. Increasingly, more amateurs are creating content for sale as the Internet helps in reducing the costs of production.
Vivien Tan Q. How is New Media different from emails? Isaak: Emails are intrusive in a sense because you have to send the mail and it will most probably end up in your mailbox. With New Media, you can decide which RSS feeds of blogs, videos, and podcasts to subscribe to. You can then choose to just glance or go through in details; it’s really your choice and not so in-your-face. Vivien: You get a lot of unsolicited emails too. New Media is definitely about choice. It allows you to control what you want to read, watch and hear. When you subscribe to a blog or a [RSS] feed, it’s because you are interested in that. It’s a way of filtering the information overload. Q. What are the challenges of using New Media tools? Isaak (jokingly): Too time-consuming! Vivien (joining in with a laugh): It’s addictive! Isaak: But seriously, the big challenge is in maintaining and integrating the different New Media presence that you have created through blogs, YouTube, Flickr, Facebook, MySpace, Friendster, Twitter, etc. More and more start-ups are coming out with software to integrate them into one page such as iGoogle, Netvibes, FriendFeed and myYahoo!. It’s still not perfect. Q. How should a newbie get started?
Conducting a New Media workshop. Vivien: It’s just doing what you’ve already been doing, like showing off your travel photo albums, sharing your opinions or seeking them, but in a different way. It all comes down to your intention and finding the best tool to serve that purpose. Some people are scared when they think about wikis or blogs, but many of them don’t realise that certain e-newsletters they have been reading are actually blogs! So the engine doesn’t matter; it’s more the communication channel and what you want to achieve. It’s not scary! With that advice in hand, do get started by checking out (just) one of Isaak’s blogs - blogginglibrarian.com
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